• UI Design (team), Illustration, UX Design (team)
• June 2019
Steersman provides business software solutions to help small businesses organize, manage, and optimize sales.
For their branding, Steersman wanted to differentiate themselves from other tech/data service companies. Much too often, tech companies rely on similar motifs and overused iconography; Steersman wanted to something unique and fresh, while clean and visually engaging.
In a team effort we came up with a space concept. The imagery of a space station as the core that integrates all the services which they offer drove our design. Spaceship illustrations accompany sections of the website and offer a visual break from text. The style and colors of each image add visual interest while avoiding distraction.
Steersman has many exciting and ambitious plans in store, which will future explore these concepts.